According to Investopedia, a target market is a group of customers with shared demographics who have been identified as the most likely buyers of a company’s product or service. Also…

What is your value proposition? A value proposition is defined as the value you promise to deliver to your customers post-purchase. It is ultimately what makes your product or service…

Imagine, you have four different balls flying through the air. They all are dependent on you to catch them on the way back down. You are new to the art…

We were entering the 4th quarter of 2020 when the COVID-19 pandemic was still in full swing when I decided to start my company. Many people questioned my timing and…

Reflect & Pivot This week rounds out the end of the 3rd quarter for all calendar year organizations. How is your business looking financially? Are you meeting/exceeding your targets, or…

If you have read Parts 1 and 2 of this series, then this will seem short and sweet as the hard work is mostly complete. Deploy It is time to…

Foundational Discovery Every organization and industry is unique. Which creates the need for custom processes to be developed and implemented. So, everything needs to start with extensive discovery. The initial…

Does your sales team understand the rest of your business? We see a lot of organizations suffering from disciplinary disconnect. This can be very detrimental to an organizations success. Both…

What if you could multiply your sales efforts for free? This sounds too good to be true, and it sort of is. You will have to invest a little, but…